ViacomCBS to rebrand CBS All Entry as Paramount Plus

NEW YORK (AP) — ViacomCBS will rebrand its CBS All Entry streaming service as Paramount Plus, space to debut early subsequent yr with fresh, approved reveals.

The expanded streaming service has been in the works since February, when CEO Bob Bakish mentioned ViacomCBS planned to be able to add “mountainous grunt material” to CBS All Entry by drawing from a range of its media platforms.

The fresh service will add reveals from BET, Comedy Central, MTV, Nickelodeon, other Paramount Photos and ViacomCBS manufacturers, as well to what CBS All Entry already affords.

CBS and Viacom joined forces closing August, announcing additionally they are able to better compete as one in the an increasing form of aggressive streaming ambiance.

CBS used to be one among the principle media firms to launch its possess streaming service. Its $6-a-month service CBS All Entry involves approved programming equivalent to fresh “Star Trudge” series and a revival of “The Twilight Zone.” The service also has veteran and fresh broadcast reveals.

Paramount Plus enters an an increasing form of crowded subject. Disney closing yr launched its $7-a-month Disney Plus service. This yr, Comcast’s NBCUniversal launched Peacock, which has a free ad-supported tier. AT&T’s WarnerMedia debuted its $15 a month HBO Max service. Veteran media firms are all seeking to trap viewers a ways from Netflix, Amazon as more people dump the cable TV subscriptions that they had relied on.

Fresh approved reveals for Paramount Plus will embody “The Offer,” a series referring to the making of “The Godfather”; a fresh “Within the wait on of the Music” series from MTV; a imagine drama called “Lioness”; a revival of BET’s comedy-drama “The Game”; and a appropriate crime series called “The Real Prison Minds.”

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